Aurora is an OTT end to end solution, designed for the preparation, management, and delivery of video content across multiple platforms. The solution provides a flexible, modular, open ecosystem that enables TV operators and content creators to offer competitive next generation video services. The platform enables advanced technologies, management features, and monetization opportunities for a TV services provider or content creator. It also provides a truly converged multiscreen experience for viewers, including both, over-the-top and managed video, across all access types.