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VideoTech Innovation Awards

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25 November 2021
Church House Westminster, London

25 November 2021
Church House Westminster, London

The Awards Categories

Browse the categories below

The awards are now closed for entries. Click below to view the 2021 Shortlist. The winners will be revealed at an exclusive ceremony on 25 November at Church House Westminster.

2021 Categories

Please note categories marked with an *  are awarded to individuals and there is no charge. 

Entries are £320 + VAT each or £280 + VAT each when you submit 3 entries or more (excluding the individual awards). 

Advanced TV Innovation of the Year

Technologies that change the way people use and view TV are immensely powerful tools for TV operators and content providers as well as for consumers themselves. The Advanced TV Innovation award will go to a technology or service that has delivered a new and better form of TV experience – whether by enabling viewers to view content in new ways, by overcoming a technical or commercial challenge in bringing new services to market or delivering a measurable improvement in the overall quality of a service.

Advanced TV Service of the Year

Some video services immediately stand out and set the standard for others to follow. The Advanced TV Service of the Year award will be presented to a video service provider that has truly delivered something new and compelling to the market that meets the needs of consumers through genuine innovation.

TV App Technology of the Year

The continued growth of viewing on mobile phones along with the massive explosion in streaming media devices and the aggregation of streaming services by TV platform operators means that much of our viewing is increasingly app-based. The TV App Technology of the Year award pays tribute to the most innovative, intuitive and compelling video app or an innovative technology or platform that is dedicated to enabling app-based viewing experiences on the TV and other devices.

Next Gen Advertising (Supply Side) Award

With linear TV viewing facing a long-term decline, the lifeblood of free TV – advertising – is under threat. But broadcasters and brands are working hard to experiment with and deploy targeting, personalisation, branded content and interactive campaigns. The Next Gen Advertising (Supply Side) Award goes to the most outstanding innovation that is helping media owners maximise the value of their advertising inventory.

Next Gen Advertising (Demand Side) Award

With linear TV viewing facing a long-term decline, the lifeblood of free TV – advertising – is under threat. But broadcasters and brands are working hard to experiment with and deploy targeting, personalisation, branded content and interactive campaigns. The Next Gen Advertising (Demand Side) Award goes to the most outstanding innovation that is helping advertisers buy what they need to effectively communicate the value of their products and services.

OTT TV Technology of the Year

The cloud, CDNs, IP, adaptive bit-rate encoding, the UX, live-streaming, TV Everywhere. The technological complexity of delivering a compelling, secure, high-value OTT TV service can be overwhelming. This award recognises a technology or technical innovation that has helped solve some of the key problems associated with OTT delivery or has made a great experience even more attractive to consumers.

The UX Award

With content now coming from multiple sources, intuitive and appealing tools to navigate and discover it are increasingly at a premium – to broadcasters and service providers seeking to differentiate their offerings and promote content, and to consumers in need of help to navigate a bewildering array of choices. The UX Award goes to the most compelling innovation in the TV user experience of the past year.

Live-streaming Initiative of the Year

Live-streaming of big-ticket sports fixtures and concerts as well as smaller-scale live events is now big business. Content rights-holders are increasingly looking to deliver broadcast-quality live experiences over IP to smartphones, tablets, PCs and internet-connected TVs, but there are challenges. This award honours an initiative that breaks new ground in bringing live-streaming to a new generation of video consumers.

AI and Machine Learning Innovation of the Year


The application of Artificial Intelligence and Machine Learning to video distribution is still in its infancy, but promises to transform the business in multiple ways. This award will honour the most innovative use of AI or ML in the context of video distribution over the course of the year.

Pay TV Service Innovation of the Year


Pay TV operators are upping their game to meet the challenges of the video everywhere age. This award will recognise a particularly ground-breaking offering, marketing initiative or service-enabling technology that has met with a positive market response in the last year.

The Sustainability Award

This award salutes a company or organisation that has gone above and beyond when it comes to improving the video distribution industry's environmental impact on the world. From innovative solutions across the video processing and delivery chain to cutting back on your carbon use in the office, DTVE wants to draw attention to the sterling efforts being made to build video services in a sustainable way.

NEW - The Super Aggregator Award

As streaming grows in popularity and pay TV service providers adjust to a world where consumers demand every greater choice and flexibility, serving as a ‘super aggregator’ of multiple app-based services is becoming the norm. This award goes to a service provider or service-enabling technology that has gone beyond aggregating multiple direct-to-consumer apps by offering compelling additional ‘super aggregator’ functionality to its customers.

Lifetime Achievement Award*

Success is hard-won in the TV world. Repeated success is even harder. The Lifetime Achievement Award recognises an outstanding individual who has achieved the rare distinction of delivering, inspiring or executing innovation time and again over the course of their career.

Video Technologist of the Year*

Innovation in technology and services can’t happen without the involvement of highly talented staff and managers. This award will go to a senior video industry technologist responsible for delivering a particularly compelling and impactful consumer video service.