Elliott Seller

Group Head of Interactive TV Product at Sky

As Group Head of Interactive TV, Elliott leads the TV-Commerce and Service digital product roadmap across Sky UK, ROI, DE and IT. Leading a multi-disciplined team of product experts who strive to create seamless self-service experiences for customers via their Sky set-top box. Prior to joining Sky, Elliott was an unscripted television producer and series produced TV shows for Channel 5, Living TV and CBS International. After a career of producing he was the co-founder and director of a social networking website for Entertainment industry professionals, which after 4 years was acquired by a private investor. Elliott's content and digital expertise combined when he joined Cellcast PLC, one of the world's first and largest interactive TV broadcasters, and produced several live and pre-recorded interactive TV shows on Sky, Freeview, and Freesat in the UK together with launching a new interactive channel for eTV in South Africa.