Partner Programmes & Digital Content: 14-16 Nov,
Cape Town International Convention Centre, Cape Town
MAKE VALUABLE CONNECTIONS YEAR-ROUND WITH OUR DIGITAL OPPORTUNITIES
Combining your ideas, content, strategy and technology to deliver integrated end-to-end digital solutions
DIGITAL MARKETING SERVICES TO REACH YOUR DESIRED AUDIENCE AND GROW YOUR BRAND in 2022
The new, often digital-first, business environment demands a multi-channel, data-driven approach to B2B marketing and sales. We are delighted to have evolved our suite of products and services to reflect this new reality and equip our partners for continued success. Together with Informa Tech, we will create a year-round, end-to-end custom strategy, utilising a powerful combination of market intelligence, influence and reach through our vast range of digital products, physical events and media platforms, to help you to navigate this environment and achieve the growth your company needs to prosper.
Our marketing services products aim to
Identify
Evaluate opportunity or market change and it’s impact on your business
Position
Focus your sales and marketing efforts through developing your segmentation, targeting and positioning strategy
Amplify
Engage with your target audience via our online community
Digital Opportunities tailored to your objectives
Through our abundant digital opportunities on offer, we will assist you in finding the right solution to achieve your business objectives year-round. If you have any other ideas of digitally promoting your brand this year, get in touch!
Category Sponsorship
By sponsoring one of our categories including Connectivity, Digital Inclusion, Business of Tech, Fintech and Cloud, your company will be guaranteed to have a constant presence and consistent brand association with an industry of choice to ensure your brand's identity is synonymous with the vertical.
White papers
Created to highlight your company’s products and/or solutions, the content of a white paper is written by our Connecting Africa analyst team in conjunction with your company. Share information and insight on your area of expertise or about your companies products and services.
Webinars
Position your brand as a thought leader, driving digital transformation across the African continent, to a highly targeted and engaged audience with our bespoke live or pre-recorded digital events. Extensive marketing promotion will ensure that your target audience is "in the room".
Connecting Africa Weekly Newsletter
With over 4,200 newsletter subscribers, take over our newsletter with two banner adverts with this high impact and exclusive marketing opportunity.
Custom E-Books
Partner with Connecting Africa’s in-house analysts and editors to produce tailored and gated custom e-books or research reports. Gain valuable and high-quality leads from professionals wanting to know more about your company.
Content Syndication
Generate demand for your products and solutions through the promotion of your content on one of our websites, aligned to meeting your business objectives.
Video Creation
Our video solutions allow your executives to deliver key messages on video which are then showcased on the Connecting Africa website. Videos can be filmed online, at one of our studios, on-site at various industry events or at your company's headquarters - using socially distanced measures.
Sponsored Content
Work with the Connecting Africa team to create independent and unbiased content which can be used to raise brand awareness, drive leads and enhance thought leadership status. Alternatively, you can also choose to create your own content, or repurpose content you have already created and host it on the Connecting Africa website.
Banner Advertising
Maximize your company’s brand messaging on Connecting Africa with strategically placed advertising units in sections aligned with your company’s focus. Advertising units include a run of network welcome ad, leaderboard and MPU button
The global audience you should be connecting with...
+49M
Online visitors from Africa
1M+
Annual Page Views
87,000+
Email Subscribers
215M+
Social Reach
35,000+
Followers across all social platforms
410,000+
Users