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DisruptiveViews takes a look at what is causing disruption in the communications arena, who is behind the disruption and what effects it may have. Disruption today often becomes the norm of tomorrow so it is important to keep track of it. Our job is to question it, to make sense of it, to add common sense to the hype and to address questions such as ‘why does it matter,’ ‘why is it important’ and ‘am I the only one who thinks that it is complete BS?’