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MVNOs Europe

Rob Shardlow
CEO at Audacious


Over a period of more than 25 years, Rob has worked in numerous telecoms businesses in the UK, Europe, Asia and Africa.

As part of Mercury One2One, he was part of the team that launched the first ever digital prepaid proposition. In 1999, Rob then joined the challenger start-up and worlds first MVNO – Virgin Mobile UK – which is widely regarded as one of the most successful MVNO’s ever: 5m customers and an IPO for over £500m within 5 years, ultimately being acquired by NTL: Telewest for over £1bn and becoming the Virgin Media that we know today.

Rob spent two years with Vodafone UK running the Enterprise sales function before moving to international business development. He was part of the team that set up Virgin Mobile Poland and undertook extensive development activity in Russia, Turkey, Kazakhstan and other CEE / CIS markets. The international remit also included two years in East & West Africa with operational responsibility for a number of Vodafone Partner Markets including Uganda, Cameroon and Zambia.

More recently Rob has worked with British boutique handset manufacturer ‘Bullitt’ and a consultancy period within private equity before joining ‘Audacious’ as UK CEO responsible for the launch of this exciting world first technology

Agenda Sessions

  • PRESENTATION UPDATE: Expanding MVNO and operators reach to new customer segments via new technologies & partnerships


At this event