Julie Mills

Co-Founder & CEO at Misunderstood Mobile & Support to Win & Train to Win

Speaker

Julie Mills brings over 30 years experience in the telecoms industry, with a focus on how mobile services can better meet the needs of diverse and often overlooked user groups. She draws on a strong background in customer experience, insight, and service design to challenge traditional approaches within the mobile ecosystem.

In parallel, Julie Mills is a neurodiversity practitioner and passionate advocate for improving accessibility and inclusion. Combining professional expertise with lived experience, she focuses on how mobile products and services can reduce complexity and better support neurodivergent individuals, a segment that remains significantly underserved.

She is a co-founder of Misunderstood Mobile, a purpose-driven MVNO designed specifically for neurodivergent customers. The initiative aims to rethink mobile from a customer-first perspective, prioritising clarity, simplicity, and inclusive design.

By bridging customer experience expertise with a mission-led approach to inclusion, Julie offers a fresh and necessary perspective on how the MVNO market can evolve to serve a broader and more diverse audience.