Next-Gen Streaming Video Technologies and Strategies: A Special Online Seminar Series

This special series of online seminars co-hosted by Light Reading and the Streaming Video Alliance will feature video industry experts from across the spectrum as they tackle all these issues and more. The series will offer a fresh digital forum for video technologists, business strategists and market analysts to share their experiences and expertise.

Our team of experts will assess the streaming video market, evaluate the latest entrants, examine the major challenges they face and discuss how the industry can reach the desired goal of OTT Video 2.0 – a scalable, stable, secure streaming platform that generates regular, predictable revenue.

Thanks largely to the COVID-19 pandemic, video streaming traffic has increased exponentially across the globe this year as hundreds of millions, if not billions, of people have been forced to shelter at home indefinitely. At the same time, major new OTT services like Disney+, Apple TV+, HBO Max, Peacock and Quibi have launched, putting the streaming market into hyperdrive.
While industry experts may have seen this growth curve coming eventually, few could have expected it to happen so quickly. Indeed, just a month after the pandemic hit the US with full force, OTT players reported already seeing about a year's worth of traffic growth.

Given this explosive and unexpected traffic growth, how are OTT providers coping with the sudden surge in demand for their services? What steps are providers and their tech partners taking to scale up their networks rapidly and handle such unprecedented traffic spikes? And how are they working to prevent potentially catastrophic breakage in both the Internet and streaming infrastructures?

This session will tackle such issues as video workflow, architectural strategies, multicast, ABR and delivery protocols as providers seek to scale up to meet the massive traffic demands.