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Oct 29
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08:00 - 09:15 75 mins
Registration Opens
09:15 - 09:30 15 mins
Chairman’s Conference Welcome

FOCUS GROUP SURVEY: Be the customer – What do you want out of your service?

  • Customers who have a TV subscription
  • What currently makes you stay with your chosen service provider?
  • How many channels do you watch on your TV subscription?
  • How likely are you to still be a subscriber in 12 months’ time?
  • Customers who do not have a TV subscription
  • Why not?
  • What is the biggest factor that would make you subscribe?
  • What features do you think are missing to make a subscription more appealing?

The event begins by making the audience a focus group with a quick survey/voting session with the results only revealed at the end of the conference.

Live voting will be added to multiple sessions throughout the conference. This is your opportunity to engage in the session and influence the discussion. Your opinion matters! These results will be included in the final event report exclusively for event attendees.

09:30 - 10:20 50 mins
Keynote Panel Discussion: Understanding the MENA media & entertainment market – All the cards on the table
  • Moderator Nick Grande - Managing Director, ChannelSculptor
  • Panellist Sanjay Raina - Senior Vice President & General Manager, Fox International Channels
  • Assessing the market:
  • Manufacturers own the home
  • Telcos own the cellular network
  • Customers are compromising on spend

  • The results of Free-to-air channels becoming paid for content
  • Transparency of market numbers – why is this not public knowledge? What’s the big secret?
  • Why are more risks not being taken?
  • Are we in danger of significantly damaging entrepreneurship in the market?
10:20 - 11:00 40 mins
Fireside Chat: International lessons that can be adopted by MENA media and telco players
  • Moderator Ron Garfield - Founder & President, Pacific Media Advisors, Inc
  • Panelist Alptug Copuroglu - CFO/Head of Business Development, BluTV
  • Panelist Mukund Cairae - CEO – MENA and Asia Pacific, Zee Entertainment
  • Panelist Geet Lulla - Managing Director, India, Middle East and Southeast Asia, Gracenote
  • Evaluating the APAC, North American, European and African media and telco landscapes
  • Discussing current projects and comparing these with projects in MENA
  • Which models and ideas could be best applied in the region and why?
  • How would you advise regional players go about implementing these points?
11:00 - 12:00 60 mins
Morning Break & Speed Networking
12:00 - 12:30 30 mins
What makes an OTT proposition and what do greater collaborations mean for the future of OTT?
  • Content is not the only element that makes an OTT – What else does?
  • Discussing examples of OTTs thinking outside the box with alternative propositions
  • Which collaborations have proved fruitful for greater differentiation?
  • Partnerships between broadcasters and OTTs

    • When will this happen?
    • Why has it not happened until now?
    • When this happens, what will it look like?
  • Predictions: What will an OTT product/service offer customers 3-5 years from now?
12:30 - 13:15 45 mins
Have you found your operator yet? - Analysing the increased OTT and operator partnerships
  • Panelist Claudio Dolce - CEO, Smartplay
  • Panelist Carlos Tibi - Founder and CEO, ICFLIX
  • Panelist Sami Matri - Country Leader MENA, Chez Orange
  • Panelist Evangelos Manolis - Director of TV & Entertainment, Etisalat
  • Panelist Pierre Haddad - Executive Producer, Tele Liban
  • Addressing the OTT payment pain point and OTT inclusion in telco data plans
  • How OTT and mobile operator partnerships bring us closer to a more cordless future
  • Discussing the possibility of telcos being a one-stop-shop for Pay-TV, broadband, mobile and OTT services?
  • Could they be the answer to reducing the need for multiple subscriptions?
  • How can telcos further increase their stake in the market?
  • What will be a game changer and how will the nature of bundles expand further in the next two to three years?
13:15 - 13:35 20 mins
The ‘Do It Yourself’ operator alternative
  • How have operators benefited from adopting a DIY model?
  • Are operators prepared to offer the marketing, payment service and be the platform for an OTT service successfully?
  • What internal investments need to be made and what are the timelines?
  • Discussing the challenges and DIY case study examples within MENA
13:35 - 14:35 60 mins
Lunch: Media & Telco Hosted Tables – Thought Leadership
  • Get advice from some of the leader of content, technology, marketing, strategy and business development at the biggest media brands in the industry.
  • Get top tips from top brands about your marketing, strategy, talk about your ideas and identify opportunities.
  • This is your chance to talk to the right people within the company
  • You can also find out more about how your peers in your area rose to fame in their given roles

Lunch table hosts include: Fox Networks Group, Turner 

14:35 - 15:00 25 mins
On Stage Interview: Growth strategies in TV: lessons learnt from ramping up European pay TV operations
  • Panelist Stanislav Georgiev - Head of Media Broadcasting, A1 Telekom Austria Group
  • Panelist Dobromira Boyadjieva - Senior Manager, Arthur D. Little
  • What are winning product features, go to market approaches and business models when entering pay TV?
  • What are the pre-requisites and typical pitfalls when launching a service?
  • What are the successful diversification opportunities for pay TV players?
15:00 - 15:20 20 mins
Proactive & Measurable Automation
  • Speaker Nagu Gopalakrishnan - Director & Principal Consultant - Automation and QoE Solutions, TATA Elxsi
  • Measuring the impact of Automation on RoI
  • How Automation helps in improving QoE
  • New age KPIs for development and automation teams
15:20 - 15:40 20 mins
Introducing highly tailored innovative bundles and price points based on household profile
  • Speaker Claudio Dolce - CEO, Smartplay
  • Evaluating tiered bundle options for each household across TV, telecom and energy services
  • Is it sustainable to offer “a la carte” selection rather than fixed bundles with this model?
  • What happens when the household income and demand varies? How is this monitored and profit maximised?
  • How to adjust prices without this resulting in customer churn
15:40 - 16:00 20 mins
Turning traditional media business models upside down
  • Evaluating the decline in demand for Quadplay services for triple play
  • Analysing the demographic driven demand for OTT vs Linear
  • Evaluating the benefits of OTT-first offerings with Linear as a value-added service
  • Prediction: Is this the future or will the millennials of today revert to traditional linear viewing options once they are out of the 18 – 35 bracket?

16:00 - 16:20 20 mins
Networking Break
16:20 - 16:50 30 mins
Fireside Chat: Value added services – What makes you different from your competition?
  • Identifying the most sought after VAS in the MENA region and why
  • How influential are music services like Spotify, Google Play, iTunes, etc to secure customers?
  • How can the growing following of e-gaming be better monetised as a VAS?
  • What are the opportunities for VR VAS?
  • Who is implementing these and other VASs?
  • Moment of truth: What new VAS would you invest in as a consumer?
16:50 - 17:30 40 mins
Keynote Panel Discussion: Being proactive with interactivity - No longer a must see, it’s a “must experience TV” world
  • Panelist Fares Sayegh - CEO, Roya TV
  • Panelist Alexandra Willis - Head of Communications, Content and Digital, All England Lawn Tennis Club (Championships)
  • Panelist Kinda Ibrahim - Director of Media Partnerships – MENA, Twitter
  • Using events and social media to get your clients excited about you and your offerings

  • Identifying increased brand perception and loyalty development opportunities:
  • Voting
  • Contests
  • TV Play-a-long
  • Pre, during and post social media campaigns
  • Fans Zones and outdoor activities

  • Discussing the opportunities for multi-screen engagement in and outside the home, as well as subscription opportunities at events
  • What bands do this best (any industry) and what can you transfer as part of your interactive plan?
  • Advice: How best to boost engagement in the short-term, while building loyalty and retaining viewers in the long-term.
18:30 - 19:30 60 mins
TV Connect MENA Networking Drinks

After an insightful first day of content and formal networking, join us for some informal networking and some well-deserved drinks sponsored by FOX NETWORKS GROUP.