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Oct 30
Show Filter
08:30 - 09:10 40 mins
Registration opens
09:10 - 09:15 5 mins
Chairperson's Opening Remarks
  • Chairman Christophe Firth - Principal, A T Kearney
09:15 - 10:05 50 mins
Panel Discussion: SVOD vs AVOD in MENA – What is the best option for the region?
  • Moderator Constantinos Papavassilopoulos - Principal Research Analyst, IHS Markit
  • Speaker Tareq Abu-Lughod - CEO, Istikana
  • Speaker Moustapha Bekheet - CEO, PAM Inc
  • Speaker Bhanu Chadha - Head of Business Planning – Digital Services, VoD, Distribution and Pay-TV, MBC Group
  • Speaker Danny Bates - CCO and Co-Founder, STARZ Play Arabia
  • Speaker David Urgell - SVP Strategy, Distribution and Digital, Viacom
  • Speaker Mehdi Afellat Oddi - Sales Director, Nice People At Work
  • Segmenting the region and evaluating the market penetration for both services
  • Analysing the changing preference of users:
    • Paying for no ads
    • Watching ads to pay less
    • Free content with ads
  • Examining the relationship between ad and content views – Which content will viewers watch ads for?
  • Evaluating successes and failures with either model cross the region
  • Which service is more future proof and why?
10:05 - 10:35 30 mins
Fireside Chat: Multiscreen TV everywhere – the vital ingredient of a next-gen TV experience
  • Panelist Nadine Samra - VP Digital Business ME and Africa, Weyyak, Zee Entertainment
  • Panelist Gerald Zankl - Director of Business Development - EMEA, Bitmovin
  • Moderator Christophe Firth - Principal, A T Kearney
  • How can this shift help and benefit your business?
  • How to ensure a seamless video experience across all consumer devices
  • Adopting multi-screen approaches and adapting content for multiple device brands i.e.: Apple, Samsung, Motorola, Huawei, Ericsson, Google, Nokia, etc.
  • What is the next step – offering digital streaming services packaged with specific device manufacturers and telecom operators?
10:35 - 11:25 50 mins
Morning Networking Break
11:25 - 11:55 30 mins
Panel Discussion: Evaluating local production success – What is the secret ingredient?
  • Speaker Fares Sayegh - CEO, Roya TV
  • Speaker Dana Suyyagh - CEO, AlMamlaka TV Station
  • Speaker Feras Nusir - Director General, Channel 3 and Jordan Radio & Television Corporation
  • Moderator Constantinos Papavassilopoulos - Principal Research Analyst, IHS Markit
  • Discussing production developments in Jordan, Turkey, Syria, Lebanon and Egypt
  • Highlighting successes and failures with local content
  • What can we learn from each country?
  • What is in the works and what new ideas can we expect to see next?
11:55 - 12:40 45 mins
Fireside Chat: Kids Zone – What children’s content is the most engaging?
  • Moderator Bethany Gorfine - President & CEO, Federal Hill Communications
  • Panelist Adam Khwaja - GM & Creative Director, Cartoon Network Studios Arabia
  • Panelist Fayez Weiss Al-Sabbagh - President, Spacetoon Group
  • Panelist Tracey Grant - Vice President Content & Channels Middle East, Viacom
  • What are the “must haves” in children’s content to generate a hit show across all ages?
  • What are some of the innovation ideas in this space?
  • How can we make the viewer experience more interactive?
  • What lessons can MENA content producers learn from international peers and vice versa?

12:40 - 13:20 40 mins
Panel Discussion: Breaking News – Evaluating News content distribution strategies
  • Panellist Dana Suyyagh - CEO, AlMamlaka TV Station
  • Panellist Josh Bassett - Head of Media Distribution and Partnerships - EMEA, Bloomberg
  • Panellist David Purdy - Chief Revenue Officer, Stringay
  • Panellist Franck Chevalier - Director of Solutions Engineering,, Limelight
  • Moderator Rachelle Peterson - Global Director Commercial Distribution, CNNI Turner
  • What are the latest distribution channels outsourced by news channels?
  • What business models are in place and which outlets have been the most successful vs least successful?
  • What strategies are in place for additional and alternative distribution channels?
13:20 - 14:20 60 mins
Lunch + Thought Leadership Hosted Tables
  • Get advice from some of the leader of content, technology, marketing, strategy and business development at the biggest media brands in the industry.
  • Get top tips from top brands about your marketing, strategy, talk about your ideas and identify opportunities.
  • This is your chance to talk to the right people within the company
  • You can also find out more about how your peers in your area rose to fame in their given roles
14:20 - 14:40 20 mins
Discovering the Middle East: Finding Arabs
  • Speaker Laura Chaibi - Head of Market Intelligence, MBC

This session will uncover where to look for information on the region and how this journey led to uncovering that where there is Arab audiences, think MBC.

Follow the near decade long year journey Laura has been on in market research to finding addressable Arabic audiences with highlights and lowlights of market level information.

14:40 - 15:10 30 mins
Keynote Fireside Chat: Facebook, Instagram, and the future of media in MENA
  • Panelist Fares Akkad - Head of Media Partnerships for Middle East, Africa, Turkey & Pakistan, Facebook and Instagram
  • Moderator Matthew Reed - Practice Leader, Middle East and Africa , Ovum
  • What does the future of content consumption look like for MENA?
  • Analysing how media players are competing for mobile attention
  • Developing mobile-first short form content and the impact of this approach in alternative regions
  • How to make your platform the go to place anywhere, anytime
  • What’s the best approach – in house development or collaborations/partnerships?
  • What will work best for your business and for your customers?
15:10 - 16:00 50 mins
Keynote Fireside Chat: What are Regulators and Industry players doing together to overcome piracy in MENA?
  • Speaker Naser Refaat - CTO, Rotana
  • Speaker Barbara Meili - Chair – Media & Entertainment, Greenberg Trauig
  • Speaker Kieron Sharp - CEO, FACT
  • Moderator Christopher Elkins - Co-founder & Chief Strategy Officer, MUSO
  • Speaker Aditya Verma - Sr. Legal Counsel, Head IP & Anti-Piracy, OSN
  • Speaker Ola Khdeir - Vice Chairperson, American Anti-Piracy Alliance
  • Addressing in house conflict of interests – looking for new business opportunities vs focusing on combating piracy
  • Discussing foreign rights being non-exclusive and local rights getting more expensive
  • Why invest millions for local rights only to get pirated?
  • Piracy of Pay-TV sports content in neighbouring countries – why has nothing been done to stop this?
  • Are industry players being too passive? What actions are being taken?
  • What rights regulations would you change and why?
  • Why social media platforms need to join the fight against piracy
  • How can we work more closely with regulators and associations to implement real change?
16:00 - 16:20 20 mins
Presentation: Content Protection and Content Removal
  • Speaker Guillaume Forbin - Director Platform and Content Security, OSN

• Difficulties and challenges in protecting media content

• Monitoring piracy on the internet – technology landscape

• Taking-down procedures to remove infringements (videos, apps, adverts …)

• Watermarking – Best practices around an effective implementation

• How can all industry players cooperate to remove these infringements and protect the content?

16:20 - 16:30 10 mins
Key Takeaways & Focus Group Survey Results

Find out the results of our initial focus group survey and how these results compare to the key services and products we have discussed throughout the conference.

16:30 - 17:30 60 mins
End of Conference - SEE YOU NEXT YEAR!