• Segmenting the region and evaluating the market penetration for both services
• Analysing the changing preference of users:
  • Paying for no ads
  • Watching ads to pay less
  • Free content with ads
• Examining the relationship between ad and content views – Which content will viewers watch ads for?
• Evaluating successes and failures with either model cross the region
• Which service is more future proof and why?

• How can this shift help and benefit your business?
• How to ensure a seamless video experience across all consumer devices
• Adopting multi-screen approaches and adapting content for multiple device brands i.e.: Apple, Samsung, Motorola, Huawei, Ericsson, Google, Nokia, etc.
• What is the next step – offering digital streaming services packaged with specific device manufacturers and telecom operators?

• Discussing production developments in Jordan, Turkey, Syria, Lebanon and Egypt
• Highlighting successes and failures with local content
• What can we learn from each country?
• What is in the works and what new ideas can we expect to see next?

• What are the “must haves” in children’s content to generate a hit show across all ages?
• What are some of the innovation ideas in this space?
• How can we make the viewer experience more interactive?
• What lessons can MENA content producers learn from international peers and vice versa?

• What are the latest distribution channels outsourced by news channels?
• What business models are in place and which outlets have been the most successful vs least successful?
• What strategies are in place for additional and alternative distribution channels?

This session will uncover where to look for information on the region and how this journey led to uncovering that where there is Arab audiences, think MBC.

Follow the near decade long year journey Laura has been on in market research to finding addressable Arabic audiences with highlights and lowlights of market level information.

• What does the future of content consumption look like for MENA?
• Analysing how media players are competing for mobile attention
• Developing mobile-first short form content and the impact of this approach in alternative regions
• How to make your platform the go to place anywhere, anytime
• What’s the best approach – in house development or collaborations/partnerships?
• What will work best for your business and for your customers?

• Addressing in house conflict of interests – looking for new business opportunities vs focusing on combating piracy
• Discussing foreign rights being non-exclusive and local rights getting more expensive
• Why invest millions for local rights only to get pirated?
• Piracy of Pay-TV sports content in neighbouring countries – why has nothing been done to stop this?
• Are industry players being too passive? What actions are being taken?
• What rights regulations would you change and why?
• Why social media platforms need to join the fight against piracy
• How can we work more closely with regulators and associations to implement real change?

• Difficulties and challenges in protecting media content

• Monitoring piracy on the internet – technology landscape

• Taking-down procedures to remove infringements (videos, apps, adverts …)

• Watermarking – Best practices around an effective implementation

• How can all industry players cooperate to remove these infringements and protect the content?

Find out the results of our initial focus group survey and how these results compare to the key services and products we have discussed throughout the conference.