• Segmenting the region and evaluating the market penetration for both services
• Analysing the changing preference of users:
  • Paying for no ads
  • Watching ads to pay less
  • Free content with ads
• Examining the relationship between ad and content views – Which content will viewers watch ads for?
• Evaluating successes and failures with either model cross the region
• Which service is more future proof and why?

• How can this shift help and benefit your business?
• How to ensure a seamless video experience across all consumer devices
• Adopting multi-screen approaches and adapting content for multiple device brands i.e.: Apple, Samsung, Motorola, Huawei, Ericsson, Google, Nokia, etc.
• What is the next step – offering digital streaming services packaged with specific device manufacturers and telecom operators?

• When will 5G hit us and what implications will this have?
• What does it mean for regulations, service providers, censorship?
• What does 5G mean for video delivery, speeds and latency?
• How will consumer experience change and what are the benefits for customers when it comes to TV?

• How the market is in danger of losing its “mojo” with an all business focus
• Discussing the need for more knowledge and teaching for Arabic content
• Investing in local talent to develop content which reflects the country of origin
• Evaluating the success of country specific content

• Discussing production developments in Jordan, Turkey, Syria, Lebanon and Egypt
• Highlighting successes and failures with local content
• What can we learn from each country?
• What is in the works and what new ideas can we expect to see next?

• What are the “must haves” in children’s content to generate a hit show across all ages?
• What are some of the innovation ideas in this space?
• How can we make the viewer experience more interactive?
• What lessons can MENA content producers learn from international peers and vice versa?

Senior representative from Turner

• Understanding the bidding process for sports rights and the typical bidders
• Evaluating the growth of bidding costs, processes, market interests, etc.
• Discussing the increased interest from social media companies
• How does this interest from “non-traditional” bidders influence the process and market?
• Are broadcaster regulations being applied to social media players should they win a bid?
• What are the future opportunities for all media players?

• What are the latest distribution channels outsourced by news channels?
• What business models are in place and which outlets have been the most successful vs least successful?
• What strategies are in place for additional and alternative distribution channels?

• Have business models changed?
• How do you differentiate your product?
• How does this affect competition?
• What impact does this have on national and regional business ideas?
• Are they stunting entrepreneurship and local business opportunities?

• What does the future of content consumption look like for MENA?
• Analysing how media players are competing for mobile attention
• Developing mobile-first short form content and the impact of this approach in alternative regions
• How to make your platform the go to place anywhere, anytime
• What’s the best approach – in house development or collaborations/partnerships?
• What will work best for your business and for your customers?

• Addressing in house conflict of interests – looking for new business opportunities vs focusing on combating piracy
• Discussing foreign rights being non-exclusive and local rights getting more expensive
• Why invest millions for local rights only to get pirated?
• Piracy of Pay-TV sports content in neighbouring countries – why has nothing been done to stop this?
• Are industry players being too passive? What actions are being taken?
• What rights regulations would you change and why?
• Why social media platforms need to join the fight against piracy
• How can we work more closely with regulators and associations to implement real change?

• Discussing the difficulties and challenges in protecting your content
• Why we need more exclusive content and watermarking on non-exclusive content
• Which technologies are effectively scanning/monitoring the internet for infringement videos?
• What are the taking-down procedures or legal actions to remove the infringement videos recorded from TV channels and OTT applications?
• How can all industry players cooperate to remove these infringements and protect the content?

Senior representatives from OSN

Find out the results of our initial focus group survey and how these results compare to the key services and products we have discussed throughout the conference.