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Since 2015, Sami In charge of the development Orange MENA countries content strategies and content partnerships.As a senior content expert, he coordinates Orange Content corporate Division support to Orange affiliates in Jordan Tunisie, Morocco and Egypt.Prior, he has worked for Sofrecom from 2004 to 2014. As a senior consultant, he has advised several strategic divisions within the Orange group in the Mobile data, Multiplay, Broadband, IPTV and Homenetworking fields. As an expert of Europe and AMEA ICT and Content Markets analysis and evaluation, he was also involved in business development projects and has contributed as a key speaker to international conferences.Before joining Sofrecom, he has worked 5 years at Orange France Mobile Division in charge of several projects linked to customer experience and loyalty : from process standardization to operational teams training