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Oct 22
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09:15 - 09:20 5 mins
Chairperson’s opening remarks
09:20 - 09:30 10 mins
An Analyst’s MENA industry overview
  • Speaker Constantinos Papavassilopoulos - Senior Analyst, IHS Markit
09:30 - 09:50 20 mins
Keynote Presentation: The Transforming Nature of Telcos: From Content Aggregators to Content Creators
  • What do telcos’ investment in original content mean for the wider content community?
  • How can OTTs integrate the best of live TV and VOD content onto a single platform?
  •  Assessing the role of streaming in the delivery of live linear television
  • The evolution of the telco to an internet provider offering services over the top
09:50 - 10:10 20 mins
Keynote Presentation: How are broadcasters adapting to the digital age?
  • Speaker Jacques Von Beneke - Chief Technology Officer, OSN
  • How are FTA broadcasters diversifying their service offerings to reach a digital audience?
  • Broadcasters extending their reach through OTT services to complement their linear ones
  • Streamlining OTT, apps and linear delivery for a better value proposition
10:10 - 10:55 45 mins
Keynote panel: Reinventing the role of the broadcaster, telco and OTT in the era of investment and experimentation
  • Exploring the industry power dynamics, as more players invest in original content and simultaneously pursue partnerships with multiple platforms
  • Do OTTs need to be available on every consumer device or platform to be successful?
  • In an age of increasing consumer video platforms, where are MENA viewers to be found?
  • How is the Direct to the Consumer strategy of global content giants and traditional aggregators affecting local players?
  • How are traditional distribution methods being disrupted in the shift from DTH satellite to internet delivery?
10:55 - 11:40 45 mins
Networking Break
11:40 - 12:05 25 mins
Fireside Chat: Increasing your market share: Expanding services in the MENA video market

How can localized content be distributed on the global and regional stage?

Exporting local Arabic content to international markets through successful partnerships

How can international players enter and thrive in the diverse MENA video market?

What are the killer combinations of content strategies and business models that have the greatest chance of success in MENA?

12:05 - 12:30 25 mins
Fireside Chat: How are successful OTT and Telco partnerships increasing loyalty and extending user penetration?
  • How can OTTs best find synergies with other services?
  • Partnering to ensure access to the widest audience and alleviating billing challenges
  • How can telcos leverage OTTs to reduce churn and share in OTT revenue?
12:30 - 13:15 45 mins
Keynote Panel: How will partnerships continue to reshape MENA’s video landscape?
  • Panellist Karma Khayat - Vice Chairman, Al Jadeed TV
  • The future of OTT and mobile operator partnerships, deepening and enhancing existing relationships
  • What is the next frontier of value for partnering OTTs, Telcos and PayTV operators?
  • Which partnerships are most fruitful? A look at the economics of successful partnerships
  • Bundling strategies with flexible content packages and price-points
13:15 - 14:15 60 mins
14:15 - 14:35 20 mins
Presentation: Personalization, pricing and programming: deciding with data
  • How will new consumer payment methods impact how Telcos and OTTs collect revenue?
  • What are MENA consumers willing to pay for and how would they like to do it?
  • Understanding the churn factor and disruptive interventions
  • What is the best way to monetize content, through the advertiser or the consumer?
  • Targeted advertising through communities, age groups and households
  • Ensuring a personalized User Experience across multiple devices from content discovery to quality
14:35 - 14:55 20 mins
Presentation: Putting MENA’s media and entertainment economy on the map
  • How big is the MENA video market and how can it be measured?
  • What services and insights are available to help do business in the MENA region?
  • Personalization from content recommendations to user interfaces and flexible distribution
  • How can content platforms grow their reach, distribution and monetization capabilities with data?
14:55 - 15:40 45 mins
Panel: Harnessing the power and insight of consumer data for a better TV experience
  • Panellist Klime Mickovski - Head of Digital Data & Insights and Digital Product, Sky News Arabia
  • How can the successful collection and calibration of different data sets provide unprecedented value for MENA consumers?
  • Market measurement: establishing a framework for the internet population
  • How can the successful collection and analysis of data drive greater opportunities for monetization?
  • The importance of User Experience and seamless delivery within a multi-device proposition
15:40 - 16:05 25 mins
Fireside Chat: Youth-centric adoption strategies for a mobile-first generation
  • Assessing the rise of increasingly personalized and youth-centric strategies
  • What do MENA’s youth want from operators?
  • Creating ‘sticky’ services and diversifying marketing operation
16:05 - 16:30 25 mins
Fireside Chat: Creating an appealing content proposition for MENA’s younger generations
  • Capturing a piece of MENA’s youth population growth
  • Focused genres from sports to coming-of-age
  • Digital marketing, social media and interactivity
16:30 - 17:15 45 mins
Panel: Sports in the Spotlight: Understanding the sporting opportunity in MENA
  • Live broadcast viewing vs OTT viewing
  • The interactivity opportunity
  • Tapping into the fanbase
17:15 - 19:15 120 mins
Video Exchange MENA Networking Drinks Reception