Gary Koeb

CEO at Axiomera

Speaker

Gary Koeb is a Digital First executive with extensive experience in Telecom, Banking, Fintech OTT media and Consulting. As the CEO of Axiomera Partners, Gary brings a wealth of expertise in driving rapid revenue growth, customer acquisition, and Digital Transformation.

Gary has the magic mix of Group and OpCo CCO/CMO experience in diverse and competitive markets, a strong Digital CX acumen, Tier 1 Brand Management expertise and a healthy EQ-driven leadership style.

As the Senior Commercial Director for Virgin Mobile Middle East & Africa, Gary led their digital transformation, achieving 46% annual revenue growth and winning the "Best Digital MVNO of the Year" award in 2022.

Previously, Gary held roles with TeliaCompany (Teliasonera Eurasia), Saudi Telecom (STC), Metromedia, Millicom and Digicel. He has also held senior Marketing roles at TBC Bank (Georgia) and RAKBANK (UAE), as well as the Financial Institutions Marketing Association (AMA/ABA).

With over 30 years of marketing experience, he excels in both B2C and B2B sectors, focusing on mobile telecom and technology. He has worked with 15 operators (both MNO and MVNO) as a CMO, CCO, Group CMO and consultant. He is an active Angel Investor and Coach and a sought-after speaker and thought leader.

Gary has worked across African telecommunications markets conducting market entry assessments and regulatory analysis, including MVNO licensing work in Nigeria and comprehensive due diligence projects and regulatory evaluations spanning West and Southern Africa.

Gary is uniquely positioned to share insights on building robust wholesale partnerships in Africa’s fast-evolving telecommunications landscape.